AWS vs Google Cloud startup offers
Compare AWS and Google Cloud startup offers: what each offer gives, who qualifies, what it costs and how access works. Check the source behind each record.
The short answer
Google Cloud's largest credit is up to $250,000 for AI startups, larger than AWS's largest benefit of at least $200,000. Neither company's live offers cost the startup anything throughout the offer.
Terms that change the decision
| Dimension | AWS | Google Cloud |
|---|---|---|
| Credits | AWS Activate Portfolio credits: Up to $200,000AWS Activate Credits: Up to $200,000AWS Activate Founders: Up to $5,000AWS credits for AI startups: At least $200,000 | Google Cloud Scale tier: Up to $100,000Google Cloud Start tier: Up to $2,000 for 1 yearAI startups: Up to $250,000 |
| Discounts | None | Google Cloud Scale tier: 20% offAI startups: 20% off |
| Cost | AWS Activate Portfolio credits: Nothing to payAWS Activate Credits: Nothing to payAWS Activate Founders: Nothing to payAWS credits for AI startups: Nothing to pay | Google Cloud Scale tier: Nothing to payGoogle Cloud Start tier: Nothing to payAI startups: Nothing to pay |
| Who qualifies | AWS Activate Portfolio credits: Company was founded within the last 10 years; Must be pre-Series B and apply with an AWS Activate Provider Org ID; AWS also reviews prior credits and other application requirementsAWS Activate Credits: Apply for AWS Activate Credits as a startupAWS Activate Founders: Company was founded within the last 10 years; Must be self-funded, pre-Series B, have an AWS account on a paid tier, and be new to Activate credits or request more credits than previously receivedAWS credits for AI startups: Must be an invited AI startup ready to scale after AWS Activate Portfolio | Google Cloud Scale tier: Must be a VC-funded startup that raised Pre-Seed or Seed within the last five years, or Series A within the last 12 months, was founded within five years, and has not received more than $5,000 in Google Cloud creditsGoogle Cloud Start tier: Company was founded within the last 24 months; Must be a technology startup planning to seek venture funding and must not have received prior Google Cloud credits beyond the free trialAI startups: Google admits AI-first startups case by case and requires AI to be foundational to the product rather than an add-on, alongside the Scale-tier application requirements |
| Access | AWS Activate Portfolio credits: Open to direct application by any startup that meets the eligibility requirements, with no referral, invitation or membership needed. Application form.AWS Activate Credits: Open to direct application by any startup that meets the eligibility requirements, with no referral, invitation or membership needed. Application form.AWS Activate Founders: Open to direct application by any startup that meets the eligibility requirements, with no referral, invitation or membership needed. Application form.AWS credits for AI startups: Open only to startups the vendor invites. Contact the vendor. | Google Cloud Scale tier: Open to direct application by any startup that meets the eligibility requirements, with no referral, invitation or membership needed. Application form.Google Cloud Start tier: Open to direct application by any startup that meets the eligibility requirements, with no referral, invitation or membership needed. Application form.AI startups: Open to direct application by any startup that meets the eligibility requirements, with no referral, invitation or membership needed. Application form. |
The offers behind the numbers
AWS
AWS provides cloud infrastructure, data services, and AI and machine-learning tools.
- AWS Activate Portfolio creditsPre-Series B startups with an AWS Activate Provider Org ID can apply for up to $200,000 in AWS Activate credits.
- AWS Activate CreditsEligible startups can apply for up to $200,000 in AWS Activate credits.
- AWS Activate FoundersSelf-funded, pre-Series B startups founded within the last 10 years can apply for $1,000 in AWS credits, with selected participants eligible for up to $5,000.
- AWS credits for AI startupsInvite-only AI startups ready to scale after AWS Activate Portfolio can receive more than $200,000 in AWS credits.
Google Cloud
Use Google Cloud credits to build and grow your startup business with innovative products and solutions designed for your needs.
Best fit
VC-backed applicants must have raised Pre-Seed or Seed within 5 years or Series A within 12 months.
- Google Cloud Scale tierVC-funded startups ready to grow and scale can receive up to $100,000 in Google Cloud credits in year one, then 20% up to another $100,000 in year two.
- Google Cloud Start tierTechnology startups founded within the last 24 months that plan to seek venture funding can receive up to $2,000 in Google Cloud credits for one year.
- AI startupsAI-first startups can receive up to $250,000 in Google Cloud credits in year one, then 20% up to another $100,000 in year two.
Which fits when
VC-funded startups
Assumes
- This assumes the company was founded within five years and raised Pre-Seed or Seed within five years or Series A within 12 months.
Caveat
Google Cloud limits this tier to startups that have not received more than $5,000 in prior Google Cloud credits.
Self-funded founders
Assumes
- This assumes the company was founded within the last 10 years and is pre-Series B.
Caveat
You must already have an AWS account on a paid tier to qualify.
What the evidence does not settle
- A check on 3 Nov 2026 found Google Cloud's page now states it cannot accept dev shops, consultancies, agencies, nonprofits, educational institutions, or cryptocurrency mining companies.
- A check on 16 Oct 2026 found AWS's page now states an AWS Account on Paid Tier Plan is required for AWS Activate.
- AWS grants its AI credits of more than $200,000 only by invitation after AWS Activate Portfolio. Google Cloud admits AI-first startups case by case and requires AI to be foundational to the product.
Official material reviewed
- aws.amazon.com/startups/credits?lang=en-USRead 4 Aug 2026
- aws.amazon.com/aws-startups/learn/applying-for-aws-activate-credits-a-step-by-step-guideRead 4 Aug 2026
- cloud.google.com/startup/benefits?hl=enRead 4 Aug 2026
- cloud.google.com/startup/faq?hl=enRead 4 Aug 2026
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